Exhibit Face-Off: Shell Scheme Panels or Bespoke Custom Stands?

Shell Scheme vs Custom Stands: Exhibit Showdown 2025

Embarking on your first trade show or returning to the exhibition circuit can feel like stepping into a jungle of jargon and choices. From deciding between a turnkey shell scheme and a fully bespoke build to understanding costs and structural nitty‑gritty, there’s plenty to navigate. Fear not—this guide breaks down everything you need to know, with a dash of humour, real data, and practical tips to help you make the right call for your UK exhibition presence.

What Are Shell Scheme Exhibition Stands?

They consist of a pre‑built aluminium framework with interlocking panel sections, usually finished in white, that create individual stand spaces for exhibitors. You typically get carpeted flooring, a fascia name board, lighting, and often a power socket included in the package. These stands are perfect for newcomers dipping their toes into the exhibition pool, as they remove the hassle of heavy construction and allow you to focus on branding and engagement.

What Are Custom Exhibition Stands?

Custom exhibition stands are tailor-made displays designed specifically for a company or event. These stands are fully customised to reflect the brand's identity, product offerings, and goals for the exhibition. Here's a breakdown of what custom exhibition stands entail:

1. Unique Design: Custom exhibition panels are designed from scratch according to the exhibitor's requirements, including size, shape, and features. This gives exhibitors complete control over the appearance and layout of their stand.
   
   
2. Brand Representation: These stands are crafted to align with a company's branding, colours, logos, and overall marketing strategy. The goal is to create a stand that effectively represents the company and attracts attention.
   
   
3. High Flexibility: Custom stands offer greater flexibility in terms of design elements, such as interactive features, custom furniture, signage, multimedia displays, lighting, and special flooring.
   
   
4. One-of-a-Kind: Unlike shell scheme stands, which are pre-built, custom exhibition stands are unique and exclusive to the exhibitor. They stand out in the crowd due to their originality and creativity.
   
   
5. Higher Cost: Because custom stands involve bespoke design, materials, and construction, they are typically more expensive than standard options.
   
   
6. Professional Construction: Custom exhibition stands are often built by experienced professionals who manage the design, construction, and installation, ensuring the stand meets safety regulations and design specifications.
   
   
7. Installation and Dismantling: Custom stands generally require professional installation and dismantling, which may come at an additional cost.
   
   

Exhibition Panels: The Building Blocks of Your Stand

In shell schemes, the panels that slot into the framework are often made from materials like Foamex, vinyl‑wrapped board, or fabric stretches. Whether you’re creating crisp pop‑up walls or seamless fabric backdrops, choosing the right panel material and print method can dramatically affect the look and feel of your stand. Actionable tip: ask your supplier about edge‑to‑edge printing on panels for a seamless finish that really pops on the show floor.

What's Differentiates with a Space Only Stand and a Shell Scheme Stand?

Here’s a table that explains the difference between a space-only stand and a shell scheme stand:

Disclaimer: The information above is a general overview and may vary depending on the specific event or venue. It is recommended to verify with the event organisers for the most accurate details regarding stand options.

What Price Does it Cost to erect an Exhibition Are going?

For shell schemes, UK budgets often range from £3,500 to £8,000 for a standard 3 × 3 m stand, including graphics, project management, and installation. For space only, a bespoke build can average £10,000–£15,000 for a similar footprint, covering design, build, and services. If you break it down per square metre, custom stands can be £500–£1,500 / m² depending on materials and features.

As illustrated in the chart below, the average cost for a shell scheme stand sits at around £5,750, while a space only stand averages closer to £12,500.

Disclaimer: Costs approximate.

Standard Shell Scheme Panel Dimensions

Disclaimer: Data is indicative and may vary by event and organiser.

What Is Graphic Shell?

"Graphic shell" is a popular term to describe the graphic infill sheets and covers that decorate the fundamental shell design framework. Tip: Use fabric designs for a lightweight, wrinkle-free look that is easier to carry and install than stiff panels.

What Are Shell Scheme Graphics?

Shell scheme stand are custom‑printed visuals applied to the blank walls of your shell scheme graphics. They transform plain white panels into immersive brand experiences, helping you stand out in crowded halls and communicate key messages effectively. You can source infill prints, edge‑to‑edge cladding, pop‑up banners, or even magnetic panel wraps—so long as they fit within the standard panel dimensions, the creative sky’s the limit.

What Is the Height of the Shell Scheme?

In the UK, most shell scheme stands are built to an overall height of around 2.5 metres, including a fascia strip at the top for your company name and stand number. Some venues allow up to 3 metres, especially on island stands, but always check your event’s technical manual for exact restrictions. Actionable tip: if you need extra height for hanging banners or lighting rigs, discuss “double‑deck” or truss solutions with your event organiser well in advance.

Conclusion

If you’re on a tighter budget or exhibiting for the first time, shell schemes deliver convenience and cost‑efficiency. If brand impact and long‑term reuse are top priorities, investing in a bespoke stand can pay dividends over multiple events. Wherever you fall on the spectrum, arm yourself with clear design briefs, detailed quotes, and a checklist of questions for your stand builder—your future self will thank you. For tailored advice and top‑quality printing services, trust Board Printing Company to bring your vision to life.